Talking Points: Communications Tool for Tough COVID-19 Related Questions
Talking Points: Communications Tool for Tough COVID-19 Related Questions
Public Health Communications Collaborative
The Building Bridges Communications tool provides examples of how to use bridging statements to build trust, acknowledge and answer tough questions, and combat misinformation. Bridging statements can be an effective communications tool to stay grounded in core messages and build trust with fact-based messaging. The full toolkit is available at: Building Bridges tool | Public Health Communications Collaborative.